Certificate Courses in Integrated Marketing Communications

The marketing function is a key driver to any business success. Keeping customers loyal today is not as easy as it was decades ago since there are now more choices available in the market. Thus, it is important that Marketers of today be in constant touch with changes in the marketing world to become relevant Marketers of tomorrow.

COURSE OBJECTIVES:
At the end of this course participants are expected to be able to:

1. Develop and create effective marketing communication plans and strategies while promoting professionalism and integrity and;
2. Apply various integrated marketing communications tools for effective marketing strategy implementation

WHO SHOULD ATTEND? 
This certificate course is highly recommended for:

1. Non-marketing graduates involved in company’s marketing function as part of their current job descriptions;
2. Baseline and mid-level marketing and sales professionals moving up the corporate ladder;
3. Advertising agency people involved in account management and creative teams; and
4. Businessmen and entrepreneurs who have no formal training on the marketing function.

Participants will receive a Certificate of Attendance for every module completed and a Certificate of Completion upon completing all modules. Resource persons include faculty members of De La Salle University and industry practitioners.

COURSE SCHEDULE

Module 1: Fundamentals of Marketing – March 12 to May7, 2013
Module 2: Marketing Research for Business Intelligence – June 4 to July 18, 2013
Module 3: Brand Activation – August 1 to September 26, 2013
Module 4: PR and Crisis Management – October 3 to November 19, 2013
Module 5: Consumer Loyalty and Customer Relationship Management – November 26 to January 23, 2013
Module 6: Integrated Marketing Communications – February 6 to March 25, 2013

Tuesdays and Thursdays, 6:00 p.m. to 9:15 p.m.
DLSU Makati Extension Campus, 5/F RCBC Plaza, Ayala Ave., Makati

FEES: 
Php 14,000 per module for PANA members and Php 15,000 for non-PANA members, inclusive of course kit, hand outs, reading materials, certificate and dinner. 

Payment Guidelines

If payment is to be made at UCPB Vito Cruz Branch, write in deposit slip, payable to:
Account name: De La Salle University
Account number: 120-114711-9

If payment is to be made through other UCPB branches or other banks, write in the deposit slip, payable to:
Account name: De La Salle University
Account number: 120-114711-9
DLSU's bank address: UCPB Vito Cruz Branch 

* For participants NOT paying through UCPB banks, please pay the bank charges, if any, in addition to the registration fee.

REGISTRATION & REQUIREMENTS:
Interested participants can register at the CPDBE offices upon payment and submission of the following general requirements:
• Participant Information Sheet
• Certificate of Employment (if company sponsored)
• 2 x 2 photo

** Please fax your deposit slips (together with this registration form) to 7534617. This will serve as confirmation of your payment for the certificate course. You may call telephone numbers 7534611 local. 105 and 753-4617 to confirm our receipt of the faxed deposit slips. We will give you the receipts on the first day of the certificate course.

FOR INQUIRIES:
Contact Person: Ms. Aileen Negrillo 
Telefax: (+632) 753-4617
Phone:  (+632) 753-4611 local 105

E-mail: aileen.negrillo@yahoo.com

Contact Person: Ms. Leslie Medina
Telefax: (+632) 753-4617
Phone:  (+632) 753-4611 local 105

E-mail: medina.leslieann@gmail.com

REGISTRATION FORM

PANA Member
Non-PANA Member

*Name:

*Designation:

*Company:

*Address:

*Phone Number:

*Fax Number:

*Mobile Number:

*Email: