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FAO's First Annual Competition Held: UP AdCore, DLSU's AdCreate Society and Moomedia Make Top Three

Federation of Advertising Organization’s (FAO) first annual IMC competition awarding ceremony was held last February 16 at the Asian Institute of Management (AIM) JV Del Rosario Room. The top three participants were all smiles as their presentation videos played in loop, moments before the much-awaited announcement of rankings.

With the help of PANA, FAO partnered with media agency 720° Consumer Connect. The agency became their case wherein students were tasked to come up with an IMC plan that will help create awareness for 720° Consumer Connect and gain market share.

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13th PANAnaw IMC Students' Competiton: University of the Philippines Diliman Grand Slam Champion

The much-awaited results of the 13th PANAnaw IMC Students’ Competition were concluded last November 17, 2012 at the Philippine Trade Training Center, Pasay City. An annual student competition on integrated marketing communications, its aim is to develop socially responsible marketers through meaningful, relevant and timely topics.

This year’s case study - Solid Waste Management- is in support of the Department of Environment and Natural Resources’ (DENR) information drive to achieve a Zero Waste situation across the Philippines. A total of 25 entries were received and the five finalists battled it out with wit, creativity and heart as they presented their campaigns before the judges.

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