13th PANAnaw IMC Students' Competiton: University of the Philippines Diliman Grand Slam Champion
The much-awaited results of the 13th PANAnaw IMC Students’ Competition were concluded last November 17, 2012 at the Philippine Trade Training Center, Pasay City. An annual student competition on integrated marketing communications, its aim is to develop socially responsible marketers through meaningful, relevant and timely topics.
This year’s case study - Solid Waste Management- is in support of the Department of Environment and Natural Resources’ (DENR) information drive to achieve a Zero Waste situation across the Philippines. A total of 25 entries were received and the five finalists battled it out with wit, creativity and heart as they presented their campaigns before the judges.